2017 Protein Reoport

READING LABELS


READ YOUR LABELS CAREFULLY

Amount of Protein per Serving

If you're buying a protein powder, the number of grams of protein per serving is probably the most important thing to pay attention to. Seems obvious, but many people overlook this step assuming that either all of them are about the same or that the most expensive powders always contain more protein. Don't make this mistake; check the Nutrition Facts panel to make sure you're paying for protein, not just fancy marketing.

Order of Ingredients

By law, all of the ingredients in a food or supplement product should be listed from most to least abundant, or in technical speak: descending order of predominance. The importance of this little bit of information becomes clear once you start shopping around. If, for example, two products are similarly priced, but one contains a greater amount of a less-expensive protein source (you've determined this because the cheaper protein is listed ahead of the more-expensive protein source in the ingredient listing) you now know that that product is a lesser value than the other. Also, don't get fooled by the hyped-up adjectives that some companies use to describe otherwise common ingredients. Sodium chloride is just salt; proteineous avian nucleus extract is another name for egg yolks; all good quality whey protein concentrates are ultrafiltered and contain microfractions like alpha lactalbumin, beta lactoglobulin, lactoferrin, and glycomacropeptides.

Number of Servings per Container

Be sure to pay attention to this number as well. To cut manufacturing costs, some brands use cheap “filler” ingredients to help take up space. So, while you may be getting 2, 5, or 10 lbs of something, you're getting significantly less total protein in that jug than you would be with a more reputable product. Rather than focus on how much total product you're getting, calculate how much total protein there is in the entire container. Compare products by simply multiplying the grams of protein per serving by the number of servings per container. Example 24 grams of protein/serving x 80 servings/container = 1,920 grams of protein/container. NOTE: This formula works best for protein powders. Weight-gainer, meal replacement, and post-workout recovery powders contain significant amounts of carbohydrates, fat, vitamins, minerals, and other ingredients that take up space.

Manufactured by or for?

Contrary to what you might think, many companies don't develop, manufacture, or even distribute, any of their own products; they either put their labels on common formulas or have unique formulas created by an external factory. This typically adds considerable costs, which are ultimately passed along to their customers. Phrases like “manufactured for,” “distributed by,” or “packed for,” let you know that someone other than the company that you're buying from made the product.